It all started on 7/7/77.

Tish and Snooky Bellomo, former back-up singers for Blondie, opened the first Punk Rock Shop in America on St. Mark's Place on 7/7/77, maintaining their career as musicians while running their "anti-fashion®" boutique which would eventually evolve into the world's first and foremost  "alternative beauty" brand.  Procure the that items commemorate the iconic St. Mark's Place.